Music for commercials:
Our bespoke music production process & music licensing starts with a thorough understanding of your brand, target audience, and message. We then work closely with you to create a unique sound that perfectly matches your vision and resonates with your audience.
At our studio, we use state-of-the-art equipment and cutting-edge techniques to ensure that every project we work on is of the highest quality. Our team of experienced musicians and producers have worked on projects for some of the world’s biggest brands, so you can trust us to deliver results that exceed your expectations.
Some relevant music research quotes by Les Binet & Peter Field:
– “the usage of the right music can improve the effectiveness of advertising with 20-25%”
– “Emotional priming realizes a long-term advertising result”.
– “Music and sound are the main drivers for emotion.”
Sonic Logo &
Sonic Branding
Sound is one of the most effective tools for creating emotions. When an experience or happening is connected to an emotion then the human brain stores the experience in the long-term memory.
We believe that music is an essential part of any story told.
The main opportunity for marketers is to create brand attention through sound. In the Ipsos research you can see that less than 10% of the ads are using sound as a branded asset, but the impact of sound on brand attention is the highest (8,5x more impact than a slogan or logo).
Source: Ipsos, the power of you
(Why distinctive brand assets are a driving force of creative effectiveness)
Artist partnerships
We work with famous and up-and-coming artists. Creating synergy between an artist and a brand, where both parties benefit have proven to be the most fulfilling.
Connecting relevant music culture to the corresponding values of brands, while resonating with the audience of both the musician and the brand requires deep knowledge and understanding of brand values and artist impact.